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01819. THE ETHICAL DRUG INDUSTRY AND DRUG SUBSTITUTION. A comprehensive examination of the ethical standards of the drug industry and the practices of prescribing drugs. The thesis is advanced that the substitution of a drug for another manufacturer's version is a viable procedure, and the industry's arguments against substitution are untenable. The generic vs. brand controversy is seen from every angle, including the welfare system, hospital formulary practices, and the economics of substitution both for producers and consumers. The positions of the USP, the AMA and the government are examined in light of the arguments advanced in government hearings and in advertising. 57p., 103f., text sources.   $133


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