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Search by topic:   11515. DOES ADVERTISING EXPLOIT CONSUMERS? Argues that advertising does in fact exploit consumers, but not always in ways that consumers believe or expect. Debunks the myth of exploitation through subliminal advertising and suggests that real exploitation occurs through a careful combination of targeting to vulnerable consumer groups and construction of emotion-invoking appeals. 5p., 11f., 7b.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance