11510. MANAGING CHANGE AT GENERAL ELECTRIC. Describes, analyzes and assesses the outcome of GE's corporate change program implemented by CEO Jack Welch in 1981 and continued through the mid-1990s. Profiles the "pre-change" culture, organizational structure and strategy; considers the goals and procedures for change (including downsizing, employee empowerment and organizational restructuring); assesses the outcome. Faults GE for its failure to change its business ethics and for its delay in empowering employees and implementing true organization-wide change. 19p., 56f., 37b.