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Search by topic:   11303. THE GLOBAL APPROACH TO ADVERTISING. Analyzes the feasibility of using global versus adaptive strategies in international advertising. Reports on multinational strategies in international advertising. Reports on multinational corporations who have successfully used the global approach in their international ad campaigns and discusses the general trend toward "globalization" among multinationals. Pinpoints key factors involved in the successful implementation of global advertising and makes specific recommendations. 17p., 61f. in text, 64b.   $119 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance