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Search by topic:   11301. THE GLOBAL MARKET AND THE GLOBAL MARKETING CONCEPT. Review and analysis of the concept and theory behind global marketing. Defines global organizations and global marketing, contrasting it with international marketing strategies adapted to individual country markets. Discusses the theory and rationale for global marketing. Presents examples of global marketers, with a special emphasis on global advertising. 12p., 49f., 64b.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance