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Search by topic:   13533. INTERNET ADVERTISING. This paper provides an overview and analysis of the current state of Internet advertising. The first section provides an overview of the scope and trends in Internet advertising, including a discussion of growth projections, big advertisers, top categories, rates, and types of advertising. The second section focuses on the issues of advertising effectiveness. Included is an analysis of the banner debate, issues of consumer privacy, technical standards and specifications, technical limitations, and the development of new forms of Internet advertising. 13p. 62f. 46b.   $91 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance