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Search by topic:   13319. MARKETING PRESCRIPTION DRUGS DIRECTLY TO CONSUMERS. Discusses the ethical issues involved in this practice, and argues in favor of a patient's right to information and self-determination. On this basis, also argues for a "code of ethics" to ensure truthfulness and full disclosure in drug ads. 6p., 18f., 7b.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance