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Search by topic:   14239. CASE STUDY ANALYSIS: TURNER BROADCASTING SYSTEMS – 1988. This paper presents an analysis of a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand, corporate, and business strategies, Turner Broadcasting’s internal (mission, financial analysis, segment analysis, management) and external (competition, industry trends, economy) environments are analyzed. It is recommended that the overall strategy be one of measured retrenchment following what has been perhaps a too-eager period of diversification. KEYWORDS: strategic management case study diversification broadcasting marketing strategy case studies. 6 pages, 0 footnotes, 0 bibliographic sources. 1,534 words.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance