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Search by topic:   14230. HENRY F. ORTLIEB BREWING COMPANY CASE STUDY. This paper presents an analysis and case solution to a marketing case study of a Philadelphia-based small brewery (Henry F. Ortlieb) in the late 1980s. Defines and describes Ortlieb’s marketing niche among the local area’s blue-collar, hard-drinking older males. Considers how Ortlieb might reposition the brand to have a broader appeal. Makes recommendation on a new marketing strategy. KEYWORDS: case studies beer industry micro-brewery marketing strategy market niche brand management market segmentation beer drinkers case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,243 words.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance