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Search by topic:   15616. FOREIGN BIOTECH MARKETING IN MALAYSIA. This paper provides a comparative analysis of the various possible entry modes: export (indirect, direct); contractual (licensing, franchising, management contracts); and investment (sole venture, Greenfield or acquisition; joint venture - Greenfield or acquisition) - for a U.K.-based biotechnology firm planning to enter the Malaysian market. The purpose is to determine the most appropriate entry strategy for the designated company within the context of industry and foreign market considerations. The analysis begins with an overview of the company and its operating industry and a brief outline of the feasible alternative entry modes (as configured for the firm and the market). Next, the paper presents an analysis of relevant factors in the Malaysian external environment, looking at economic, sociocultural, and political/regulatory factors. In addition, the analysis looks closely at factors in the Malaysian foreign investment climate having particular relevance to biotechnology. The next section provides a summary comparative analysis of entry mode alternatives, based on the relevant external and internal factors previously identified. The conclusion makes recommendations on the specific entry mode for the Malaysian market. KEYWORDS: market entry strategy malaysian market biotechnology industry fdi marketing malayasia. 30 pages, 78 footnotes, 33 bibliographic sources. 7,221 words.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance