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| 17375. MASS CONSUMPTION, 1880-1940: A COMPARATIVE VIEW: THE UNITED STATES & WESTERN EUROPE. This essay examines and analyzes the key characteristics of American mass consumerism during the period 1880-1940 and considers how this mass consumerism compared to mass consumption in Britain and Western Europe during this period. The investigation looks at the social, political, and economic aspects of mass consumerism during this period and considers some of the ways in which consumption patterns and responses were affected by class, race, and gender. It is argued that the basic drivers of mass consumption and basic markers of its development were quite similar in all the countries observed, although the timing of the emergence of mass consumption often differed markedly between the countries. The role of the state in shaping consumerism and the emergence of some variation of a “citizen consumer” is another commonality noted. Despite many similarities in the basic patterns of mass consumption that emerged in America and in the industrialized nations of Western Europe, it is argued that national culture, history, population, geography, economy and politics provided a unique character to mass consumption as it emerged in each of the countries examined. KEYWORDS: mass consumption consumerism mass consumerism comparative western European american. Written 2003. APA Style. 26 pages, 78 footnotes, 33 bibliographic sources. 7,572 words. |
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