17755. THE LINCOLN ELECTRIC CO. HARVARD CASE STUDY 376028. This paper provides a strategic management analysis of a popular 1975 Harvard Business School case study (376028) by Norman A. Berg and Norman D. Faston on Lincoln Electric Company, the world's largest manufacturer of arc welding products and a leading producer of electric motors. The case analysis and case solution states the company’s mission statement and core company values; considers Lincoln Electric’s guiding corporate strategy and then examines the company’s product, financial, human relations management, customer, and competitive strategies. The paper considers the key threats to Lincoln Electric’s continued success and makes recommendations on steps Lincoln Electric should take to maintain its success and sustain its strategic competitive advantage. KEYWORDS: Lincoln Electric Company case study Harvard Business School strategic management employee participation strategy human resources management term paper compensation organizational values corporate culture incentives case studies case solution. 7 pages; 0 footnotes; 0 bibliographic references. 1,585 words.