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Search by topic:   17624. WYLER UNSWEETENED SOFT DRINK MIXES CASE STUDY. This paper provides an analysis and case solution to a marketing case study concerning Wyler Foods’ decision on whether or not to introduce its own brand of unsweetened soft drink mix into the national market. The case analysis defines the issues, provides an industry analysis (looking at supply, demand, competitive conditions, regulatory concerns), discussion of the position of Wyler within the industry (market position, supply position, competitive position); outlines alternatives; and makes recommendations for action. KEYWORDS: business case studies marketing case study analysis market entry strategy competition strategy case solution. 10 pages, 0 footnotes, 1 bibliographic source. 2,266 words.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance