Catalog Sections:   Accounting   Advertising   Africa   African American studies   Anthropology   Architecture Area Studies topics China Africa Japan Middle East Third World Asia Latin America   Art   Astronomy   Biology Business topics Finance & Accounting General HR Management International Managerial Science Marketing   China   Communications   Computers   Criminology Drama topics American English European Greek Shakespeare Economics topics Economic Theory International Developed Nations Third World Nations U.S. Education topics General Education Special Education Alternative and University Sports   Employee Relations   Environmental Science   Film   Finance   Foreign Governments   Foreign Policy (U.S.)   Gender & Sexuality Geography topics China Africa Japan Middle East Third World Asia Latin America Western History topics European to 1500 European 1500-1900 European 1900 to Present U.S. to 1865 U.S. 1865 -1945 U.S. 1945 to Present   HR Management   International Relations   International Trade   Internet   Japan   Journalism   Juvenile Delinquency   Labor   Latin America Law topics General Penology   Linguistics Literature topics American to 1900 American 1900 to Present English to 1900 English 1900 to Present European Comparative Greek and Roman World   MIS   Managerial Science   Marketing   Marx and Marxism   Math Media topics Film Radio/Television Communications   Medicine and Health Care   Middle East   Minorities (other than Blacks)   Music   Nursing   Penology   Personality Theory   Personnel Management Philosophy topics Western to 1900 Western 1900 to Present Greek & Roman Medieval   Physical Education Poetry topics American English European   Police Science   Political Science (non-US)   Political Science (U.S.)   Political Theory Psychology topics Abnormal Behaviorism Developmental Freud General Personality Theory Social Therapies   Psychopathology   Psychotherapy   Public Administration   Religion (Judeo-Christian)   Religion (non-Judeo Christian) Science topics Biology Environmental General Physical   Sexuality   Shakespeare   Social Problems Sociology topics Theory Sexuality Minorities (non-Black) Social Problems Urban Studies General   Sports   Television and Radio   Third World Asia   Urban Studies   Women's Studies

Search by topic:   18023. DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS. This term paper argues for the abolishment of direct-to-consumer (DTC) pharmaceutical ads. Following a discussion of the historical background of the topic, the paper examines the arguments both for and against the use of DTC ads. The proponents of DTC ads claim that they educate consumers, build physician-patient relationships, and help boost the economy. The essay points out the weaknesses in these arguments and notes that they are mostly made by people with a vested interest in such ads. By contrast, there is a great deal of evidence to support the argument against DTC ads (they confuse and mislead consumers, they strain physician-patient relationships and result in over-prescribing, and they have a negative impact on the economy by inflating healthcare costs). KEYWORDS: pharmaceutical industry prescription drug advertising business ethics argumentative essay. Written 2006. APA Style. 22 pages, 49 footnotes, 17 bibliographic sources. 5,637 words.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance