18046. FASHION CHOICES IN GENDER AND IDENTITY. This term paper is concerned with the British fashion industry and the notion of a "British identity" in dress style. The introduction notes that, although clothing choices are constrained in various ways, people generally express themselves through either conservative or non-conformist styles. The paper then discusses the styles associated with Burberry of London (which are conservative and based on traditional ideas of gender-based power) and Vivian Westwood (which make an artistic commentary on British society and dress). Reference is also made to a small-scale study that showed British women having complex reasons for their fashion choices, as related to their search for personal identity. KEYWORDS: fashion industry clothes identity gender identity british society. Written 2006. MLA Style. 7 pages, 13 footnotes, 5 bibliographic sources. 1,743 words.