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Search by topic:   18268. LENOVO: BUILDING A GLOBAL BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-507-014. This paper provides a case analysis and case solution to an international marketing and brand management case study by John A. Quelch concerning China-based Lenovo’s 2004 acquisition of IBM’s PC division and its efforts to build a global brand. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. KEYWORDS: lenovo case study case solution ibm pc personal computer market international marketing Chinese computer maker brand management global brands acquisition management globalization branding strategy. 11 pages, 16 footnotes, 12 bibliographic sources. 3,523 words.   $77 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance