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Search by topic:   18398. MICROSOFT’S SEARCH HARVARD BUSINESS SCHOOL CASE STUDY 9-709-461. This paper provides a case analysis and case solution to a strategic management and Internet marketing case study by Jan W. Rivkin and Eric Van Den concerning Microsoft’s efforts, beginning in 2008, to compete against Google in the search engine and Internet advertising market. The paper includes problem identification; problem analysis with background analysis, competitive analysis, and SWOT; identification and assessment of alternative solutions; recommendations; and implementation plan. KEYWORDS: case study case solution Microsoft google competitive analysis internet markets online advertising search engines competitive analysis strategy software development network effects. 12 pages, 22 footnotes, 18 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance