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Search by topic:   08108. INTERNATIONAL MARKETING OF LIGHT BEER. Investigative study of light lager and low calorie/low alcohol beer market in the United Kingdom. Current world market conditions and trends are examined. Marketing of Bud Lite in the U.K. is presented as a case study. Includes an outline of a marketing strategy for a new product. 15p. 31f. 30b.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance