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Search by topic:   08226. THE MARKETING OF HEALTH CARE PRODUCTS: UNDERSTANDING THE BUYING DECISION. Through an extensive review of literature, this paper investigates spiralling health care costs through the perspectives of cost containment. The issues of purchasing, materials management, inventory management and the role of the vendor are discussed. Notes in text. 30p. 78f. 33b.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance