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05330. BROADCAST AND THE PROCESS OF PERSUASION THROUGH BROADCASTING. The purposes and techniques of advertising are examined in this study; television is looked at in particular. 9 pages, 15 footnotes, 7 bibliographic sources.
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$63
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05274. A COMPARISON OP THE S. F. PROGRESS AND THE S. F. ADVERTISER. Two San Francisco consumer-oriented publications are contrasted, in terms of their layout, coverage and potential markets. Advertising possibilities in both publications are compared, with rates and readerships analyzed. 11p., Of., Ob.
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$77
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05126. TELEVISION MARKETING PROPOSAL. A promotional brochure for a hypothetical Las Vegas television station, aimed at a local merchant. The virtues of the television medium and its marketing impact are extolled. 8p., Of., Ob.
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$56
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05030. MARKETLNG IN SAUDI ARABIA. Discussed the market potential for export sales by U.S. firms to Saudi Arabia. Includes an analysis of potential problems such as cultural differences and the Saudi boycott of Israel. Includes some of the important Saudi Arabian laws which apply to imports. 14 pages, 16 footnotes, 5 bibliographic sources.
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$98
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04911. INCREASING MEDIA COSTS. A look at the impact of increasing media costs on advertising. The factors contributing to rising costs, such as labor, equipment and overhead, are examined in the first part of the report, and some of the strategies for handling those increased costs are studied in the second part. Includes a close look at television and radio costs and their rapid escalation in recent years. 9 pages, 14 footnotes, 9 bibliographic sources.
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$63
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04869. PRICE ELASTICITY OF DEMAND IN THE MARKET SYSTEM. This paper provides an overview and analysis of the mechanism of consumer sensitivity to price changes and the degree to which consumers change their buying patterns in response. The theory of price elasticity, the hypothetical demand schedules, and the application of the theory to hypothetical supply and demand structures are all looked at in detail in this paper. KEYWORDS: price elasticity consumer buying patterns supply and demand. 11 pages, 15 footnotes, 3 bibliographic sources.
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$77
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04762. DEVELOPING A PUBLIC RELATIONS CAMPAIGN IN THE FOOD PROCESSING INDUSTRY. Good overview of steps to be taken in developing a public relations campaign for a new factory: community relations, employee relations, brand image; also mentions the vital role of P. R. man in management team. 8 pages, 7 footnotes, 5 bibliographic sources.
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$56
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04522. FALSE ADVERTISING AND ITS REGULATION. Good thorough study of legal history of false advertising, as reflected in Supreme Court and FTC cases; includes 3p.,appendix with most recent decisions. 20 pages, 9 footnotes, 8 bibliographic sources.
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$21
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04407. ORGANIZATIONAL STRUCTURE OF THE MARKETING DEPARTMENT FOR THE HYPOTHETICAL XYZ FIRM. Hypothetical case study, which covers basic elements of marketing theory to discuss desirably organization structure for a marketing dept. 11 pages, 1 footnote, 1 bibliographic source.
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$77
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04367. COCA-COLA MARKETING CASE STUDY. Case study of 1969 decision to adopt new marketing strategy. lOp. 12f., 9b.
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$70
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04358. MARKETING OVERVIEW: ITEL LEASING CORPORATION. Very good, very sophisticated study of the structure of the equipment leasing market, Itel's strategy and perfornance in it. 22p., Of., lOb.
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$133
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04313. THE PUBLIC IMAGE OF THE SALESMAN. Essay on the need to change the stereotype of the fast-talking irresponsible salesman and to recognize his contribution to the company and the community. 4p., lf., Ob.
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$28
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04288. AIR FREIGHT MARKETING CHANNELS. Good study, covers all aspects of air freight business. Focuses on who uses air freight for what. 8p., l4f., 7b.
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$56
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04189. FRESH DEODORANT. Business marketing case study of the highly competitive deodorant market; whether or not to press the button on a new aerosol spray product. 7p., Of., Ob.
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$49
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03576. MARKET RESEARCH: CLOTHING EXPENDITURES AND FASHION PREFERENCES IN QUEBEC. Very good report of a student's survey of 100 young female shoppers in Quebec City; how much money they make, how much they spend on clothes, what fashions they prefer and what influences their ideas on fashion; very good example of market research in action, with conclusions for marketing and advertising policy. 25p., Of., 8b.
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$133
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03013. DISTRIBUTION OF PRODUCTS IN FOREIGN MARKETS. Very good, technical discussion setting forth a framework for decision-making on the best methods of foreign distribution, weighing the variables of function needed by the company, cost, and amount of control over operations. 11 pages, 9 footnotes, 7 bibliographic sources.
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$77
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02286. THE ECONOMIC EFFECTS OF ADVERTISING. A detailed study of the effectiveness of advertising in the media; the history of advertising, the effect of advertising on demand for goods and services, the effect on competition and the effect on national income are all dealt with. A chart of advertising expenditure, 1914- 64, is included. 16 pages, 17 footnotes, 16 bibliographic sources.
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$112
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02052. INTERNATIONAL MARKETING. Elementary study of why and how American firms go overseas in search of sales, emphasizing potential problems in competition, personnel, and distribution. lOp., 16f., 7b.
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$70
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02009. SOCIAL ASPECTS OF ADVERTISING. Good basic discussion of three aspects of advertising: what the consumer gains, how motivation research pinpoints likely strategies, how advertising uses persuasion techniques to sell. 13p., text 7f., Sb. 5 pictures.
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$91
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02008. PUBLIC RELATIONS CAMPAIGN POR A NEW BANK. Thorough discussion of the public relations and advertising strategy for a new bank in a Midwestern town; getting the message to the public through news stories and ads, plans for open house; just about every aspect of good customer relations in banking is mentioned. 11p., Of., Ob.
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$77
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02007. ADVERTISING AGAINST POLLUTION. Good thorough presentation of a statewide advertising campaign for ending water pollution in Michigan; identifies seven major divisions of the public, the strategy to be used on each in campaign for both general awareness and passage of pollution-control bond issues. lOp., Of., Ob.
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$70
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02006. NATURE AND ANALYSIS OF EFFECTIVE MAGAZINE ADVERTISING. Overview of magazine advertising, and ad techniques in general; getting the customer's attention, emotional and symbolic appeals, preventing negative associations, etc. 12 pages, 31 footnotes, 20 bibliographic sources. 1 picture.
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$84
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02005. LANGUAGE USE IN ADVERTISING. Good study of how language is used to soften, freshen, deodorize, and make impacty the statements used to convince you to buy; includes typical vocabulary, grammar, sentence structure, etc. of advertising. 12 pages, 19 footnotes, 4 bibliographic sources.
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$84
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02002. EFFECTS OF ADVERTISING ON THE CONSUMER. Good basic discussion of the pros and cons of the public utility of advertising; though not intrinsically necessary, it has become.so institutionalized that the economy could not now function without it. 11p., 15f., Sb.
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$77
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02001. ADVERTISING CAMPAIGN FOR FARMERS IN MICHIGAN. Good complete presentation of the rationale, media, spots, times, etc., to be sued in an advertising campaign to be aimed at farmers in Michigan. 31p., Of., Ob.
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$133
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01884. PLAYSKOOL MANUFACTURING CO. ADVERTISING POLICY. Well-done review and discussion of a toymaker's advertising strategy; who are we trying to reach, and howl Includes recommendations. 6 pages, 8 footnotes, 8 bibliographic sources.
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$42
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01875. A PROBLEM IN ADVERTISING STRATEGY: THE CASE OF FOREMOST DAIRIES. Good study of alternative advertising strategies for ice cream: promote new flavors or go with the big three of vanilla, chocolate and strawberry? lOp., 8f., lOb.
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$70
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01850. DOES ADVERTISING FULFILL ITS PURPOSES? Opinionated discussion of the social cos t of advertising, taking the view that much advertising is deceitful, contributory to monopoly or concentration, and a barrier to new firms, not to mention its effects on the consumer. 15 pages, 3 footnotes, 5 bibliographic sources.
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$105
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01726. CLOSED CIRCUIT TV AS A PUBLIC RELATIONS TOOL. Brief summary of the advantages and possibilities of closed circuit TV, which chiefly lie in reaching the right people at the right tine. 6p., 9f., Sb.
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$42
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00668. ADVERTISING, TRUTH, AND THE FTC. A reasonably balanced dissection of unfair advertising, focusing on deceptive claims for F-310 gas additive, Zerex antifreeze, and Excedrin. 11 pages, 12 footnotes, 11 bibliographic sources.
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$77
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00004. BERKELEY RESEARCH. Berkeley Research, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality custom papers written to your specifications. Visit our websites at: http:www.academicresearchpapers.com or http://www.academictermpapers.com. Telephone toll-free 1-800-777-7901. From outside the U.S. and Canada call 1-415-586-3900. DO NOT CLICK “ORDER” FOR THIS ENTRY!!
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$7
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00003. BERKELEY RESEARCH TERM PAPERS. Berkeley Research Term Papers, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality custom papers written to your specifications. Visit our websites at: http:www.academicresearchpapers.com or http://www.academictermpapers.com. Telephone toll-free 1-800-777-7901. From outside the U.S. and Canada call 1-415-586-3900. DO NOT CLICK “ORDER” FOR THIS ENTRY!!
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$7
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53823. THE QUESTION OF LOCATION IN MARKETING. Good summary of the basic considerations involved in location decisions; covers both wholesale and retail marketing facilities. 7p., Of., Ob.
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$49
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53806. HOSPITAL SHEETS MARKETING. A study of the distribution, marketing, promotional and advertising methods in the hospital sheet business. A projection of sales estimates, and a test marketing proposal are also included. 6 pages, 12 footnotes, 6 bibliographic sources.
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$42
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53775. PACKAGING. Basic overview of packaging industry, concentrating on "how-to-do-it" aspects of the subject. 7 pages, 8 footnotes, 6 bibliographic sources.
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$49
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53760. MODERN PACKAGING. Basic discussion of the growth and development of the package into a "total merchandising concept." Discusses the future of the package in an age of ecology. 14 pages, 13 footnotes, 29 bibliographic sources.
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$98
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53617. THE MARKETING STRATEGY OF UNITED AIR LINES. Good basic study of how United fought red ink in the airline industry in the early '70's, by appealing to customer satisfaction. 9p., 31f., Ob.
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$63
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53603. HOW MAGAZINE ADS REFLECT CLASS VALUES. Study of how the social class of magazine readers can be determined by analyzing the advertisements; Harper's Bazaar, Reader's Digest, Ebony, 1974 issues. 6p., Of., Ob.
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$42
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53591. JAPAN AIR LINES. A proposal for an advertising campaign, including a breakdown of marketing sections, target audiences, demographic surveys, and direct mail and media vehicle strategies. Fully outlined with statistics and media plans for San Francisco area. 6p.; Of.; Ob.
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$42
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53537. HOSPITAL SHEET CASE STUDY. An examination of the market and distribution possibilities in the field of hospital sheet supply. The study includes statistical data, a projection for future trends, and a summary of the proposed advertising campaign. 6 pages, 12 footnotes, 6 bibliographic sources.
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$42
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53234. CHILDREN AND TELEVISION ADVERTISING. Good study of how television sells (worthless) products to children. Very thorough discussion of issues and consumer initiatives in early '70's; may want updating. lOp., 3f., 8b.
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$70
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53224. ADVERTISING PROGRAM FOR A NEW PRODUCT LINE. Very good case study of promotion techniques for hypothetical cosmetic line. Covers the products, markets, ad images desired, ad budget and scheduling, evaluation of marketing efforts. 20p., 6f., sb.
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$133
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53194. SEXISM IN ADVERTISING. Classic discussion of how advertising exploits stereotypes of women: the "Eternal Feminine" and the "Obsessive Housewife." Deadly critique of stewardess stereotypes in airline ads. 10 pages, 6 footnotes, 6 bibliographic sources.
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$70
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53113. MARKETING RESEARCH APPROACH TO A TELEVISION COMMERCIAL. Good case study of the decisions involved in making a TV commercial, how market research can be used to solve them; uses new stove as example. 11p., 8f., Ob.
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$77
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52594. TRAFFIC STUDY OF A SAFEWAY GROCERY STORE. Good, detailed study of where customers walk and what they buy; evaluation of Safeway's organization, suggestions for improvement. 13p., Of., Ob.
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$91
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52350. CENTRALIZATION VS. DECENTRALIZATION IN INTERNATIONAL ADVERTISING: THE GOODYEAR CO. Case study of why and how Goodyear changed to a centralized advertising policy in its international marketing. 4p., 4f., Ob.
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$28
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52063. MANAGEMENT AND MARKETING PROBLEMS. very thorough study of basic principles of marketing; what managers must consider in making decisions on new products, pricing, distribution, sales planning. 29p., 55f., lOb.
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$133
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51793. RECENT DEVELOPMENTS IN MARKETING RESEARCH. Very thorough discussion of all phases of marketing research, focusing on new techniques based on statistical analysis, behavioral science research and computer applications. 15 pages, 23 footnotes, 12 bibliographic sources.
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$105
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51759. TELEVISION AS AN ADVERTISING MEDIUM IN RETAIL BUSINESS. Good discussion of the advantages and disadvantages of TV ads for the retail store; why they haven't used TV, effective strategies for when they do. 9 pages, 18 footnotes, 15 bibliographic sources.
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$63
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51614. MARKETING STRATEGY POR A MAGAZINE PUBLISHER. Thorough case study of a hypothetical magazine publisher, with recommendations for improving editorial content and boosting revenues. 8p., Of., Ob.
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$56
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51577. MARKETING PROGRAM FOR A SMALL BUSINESS. Case study of a hypothetical burglar alarm company; advertising strategy, pricing, and distribution charnels are studied. 6p., Of., Ob.
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$42
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51558. 40-FATHOM SEAFOODS, INC. Marketing study for a hypothetical frozen fish producer; includes marketing strategy, advertising, role of middlemen and salesmen and price structure. 6p., Of., Ob.
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$42
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16131. RESOURCES IN MARKER RESEARCH. OVERVIEW OF WHERE THE BUSINESSMAN CAN BUY TESTING SERVICES IN MEDIA RESEARCH, PRODUCT-CONCEPT, OPINION, AND PACKAGING RESEARCH; NAMES COMPANIES SUCH AS NIELSEN, GALLUP, MANY OTHERS IN THESE FIELDS AND TELLS WHAT THEY DO. (PRE-TEST ADS, PACKAGES, ETC.) 20P., OF., 4B
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$133
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16130. PLANS FOR AN ADVERTISING CAMPAIGN. Interesting proposal for hypothetical ad campaign for American motorcycles, which plans on exploiting sex, energy crisis and buy-American themes. 6p., Of., Ob.
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$42
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16045. ADVERTISING DECEPTION. Basic overview of how advertisers twist the truth into unrecognizability. Includes 8 reproductions of ads which are discussed. lOp., text, Of. Ob.
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$70
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16044. A MEDIA SCHEDULE FOR ADVERTISING. An account of how a hypothetical bakery might schedule and present ads on TV, radio, and newspapers in order to stress their wholesomeness; also a P. R. campaign stressing pollution reduction at the plant. 15p., Of., Ob.
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$105
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16043. THE SEARCH FOR AN ADVERTISING AGENCY. The advertising needs of a typical small firm, a bakery, are considered in terms of its budget, capital to labor ratio, and other criteria. A number of existing agencies are considered in this light, and questions of image-building, experience with food products, and methods of presentation. 15p., Of., Ob.
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$105
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