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Call # |
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14239 |
TURNER BROADCASTING SYSTEMS,1988 CASE STUDY. This paper presents an analysis and case solution to a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand, corporate, and business strategies, Turner Broadcasting’s internal (mission, financial analysis, segment analysis, management) and external (competition, industry trends, economy) environments are analyzed. It is recommended that the overall strategy be one of measured retrenchment following what has been perhaps a too-eager period of diversification. KEYWORDS: strategic management case study diversification broadcasting marketing strategy case studies solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,534 words. |
15B |
$42
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